Paul - Mario Pagliaro's blog

"Helvetica delivers a message quickly and efficiently without imposing itself," says Christian Larsen, curator of a MoMA exhibition opening next Friday. "When reading it, one hardly notices the letter forms, only the meaning, it's that well-designed. It's crisp, clean and sharply legible, yet humanized by round, soft strokes."

The day following Paul Watzlawick departure, all this remembers us that form -- the way we express ourselves -- is always more important than the content (the message) we are trying to deliver.

No feedback = No message.

And there cannot be any message delivered if others do not understand us. Let us recall it the next time we will be preparing our presentation using the excellent Helvetica typeface.